by Jayne Heggen | Jul 6, 2018 | Blog, Business Solutions, Heggen Group
No matter how crazy the market seems, with its trends and upsets and ever-changing technologies, entrepreneurs remain free to create and build their businesses. Of course, that freedom comes with legal and moral restrictions. We have many cautionary adages to remind...
by Jayne Heggen | Jun 30, 2018 | Blog, Client Relationship Turnaround, Heggen Group
Beyond Schmoozing Clients The old stereotypes of 3-martini lunches and WKRP’s sleazy salesman Herb Tarlek have given way to the science of customer relationship management (CRM). Perform a Google search and nearly 21 million results pop up to direct the businessperson...
by Jayne Heggen | Jun 29, 2018 | Blog, Business Process, Heggen Group
Recent announcements by Starbucks that they will be closing 150 poorly performing stores reminds business owners that managed growth means staying ahead of competition, catering to your market’s preferences, and not poaching customers from your other locations. Most...
by Jayne Heggen | Jun 22, 2018 | Blog, Client Relationship Turnaround, Heggen Group
Vendors who appreciate their clients and let it show build a loyal clientele. Only if you offer an exclusive product or service that has no substitute can you get away with treating clients poorly–and even then unappreciated clients may decide they’d rather do...
by Jayne Heggen | Jun 15, 2018 | Blog, Heggen Group, Talent Management
Every entrepreneur falls prey to the temptation of doing everything himself. That’s typically a mistake and one easily avoided. Before assuming the burden of doing everything yourself, remember why you went into business: probably to build upon a particular expertise....
by Jayne Heggen | Jun 8, 2018 | Blog, Heggen Group, Leadership
Part of every company’s marketing literature and proposal for service involves a value proposition, the statement describing why a potential customer should shell out the big bucks for the service or product being sold. That value proposition must convince the...
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