by Jayne Heggen | May 5, 2017 | Blog, Change Management, Heggen Group
Change, like a certain scatological reference, happens. You can’t prevent it. You may not even be able to delay it. That means you have two choices: adapt or stagnate. The market will always find room to accommodate those who stick to their guns and refuse to change....
by Jayne Heggen | Apr 24, 2017 | Blog, Heggen Group, New Business Onboarding
No business survives without repeat clients, but every business starts and grows with new clients. In the not-so-good old days when the upper classes closely regulated the interaction of eligible gentlemen with marriageable young ladies through a series of chaperoned...
by Jayne Heggen | Apr 11, 2017 | Blog, Case Studies, Heggen Group
In 2009, GSI Commerce rolled out and rebranded its marketing services division, GSI Interactive, as True Action. Led by advertising powerhouses Nick Pahade and Dorian Sweet, True Action handled such well known clients as Aeropostale, Bath & Body Works, Levi...
by Jayne Heggen | Apr 11, 2017 | Blog, Heggen Group, Talent Management
You made the offer and the candidate accepted. Now it’s time to bring on your newest employee. Your new hire is understandably nervous. After all, he’s entering a new environment with unknown personalities and new expectations. The introduction of your new employee...
by Jayne Heggen | Apr 4, 2017 | Blog, Client Relationship Turnaround, Heggen Group
Business growth and success depend on happy clients, which means knowing what your clients want–and don’t want. The knowledge often comes about through trial and error, which can get expensive and result in unhappy clients who then spread their dissatisfaction...
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