by Jayne Heggen | Nov 7, 2017 | Blog, Heggen Group, Planning Goals
Almost every business goes through a SWOT process in which a team is assembled to assess strengths, weaknesses, opportunities, and threats. Oftentimes, management brings in an objective, third-party consultant when the internal team realizes that their perspective is...
by Jayne Heggen | Oct 31, 2017 | Blog, Business Process, Heggen Group
You know what you do. You know you do it well. However, potential clients might not know that and your marketing kit might not convey an adequate understanding of what, exactly, it is that you do. The key to effective packaging lies in definition, which must state...
by Jayne Heggen | Oct 18, 2017 | Blog, Heggen Group, Planning Goals
Action without forethought leads to disastrous consequences; however, too much thinking results in procrastination. There’s a happy medium in there somewhere that every businessperson needs to tap within themselves and their employees. And–guess what–it...
by Jayne Heggen | Oct 6, 2017 | Blog, Heggen Group, Leadership
As children we learned the Golden Rule: Treat others as you wish to be treated. In business, however, we see winners and losers and those that win don’t appear to play by the rules. Read articles on systemically poor treatment of workers by such commercial juggernauts...
by Jayne Heggen | Sep 26, 2017 | Blog, Business Process, Heggen Group
Business has always been hectic, making multiple and often simultaneous demands upon our time. The great promise of digitization enabling us to do things faster and more accurately didn’t relieve the pressure, but added to it with a generous helping of distraction to...
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