by Jayne Heggen | Jun 30, 2018 | Blog, Client Relationship Turnaround, Heggen Group
Beyond Schmoozing Clients The old stereotypes of 3-martini lunches and WKRP’s sleazy salesman Herb Tarlek have given way to the science of customer relationship management (CRM). Perform a Google search and nearly 21 million results pop up to direct the businessperson...
by Jayne Heggen | Jun 22, 2018 | Blog, Client Relationship Turnaround, Heggen Group
Vendors who appreciate their clients and let it show build a loyal clientele. Only if you offer an exclusive product or service that has no substitute can you get away with treating clients poorly–and even then unappreciated clients may decide they’d rather do...
by Jayne Heggen | May 18, 2018 | Blog, Client Relationship Turnaround, Heggen Group
The Golden Rule is one of the first lessons in civility we learn: “Do unto others as you would have them do unto you.” This encompasses common courtesy and polite behavior to include kindness, generosity, compassion, and forgiveness. It smooths civil intercourse and...
by Jayne Heggen | May 11, 2018 | Blog, Client Relationship Turnaround, Heggen Group
Who’s your perfect client? The customary answer involves traits such as “reasonable” and “pays immediately and without question.” What business doesn’t like such clients? But the key to answering that question of the perfect client relies upon your ability to dig...
by Jayne Heggen | Mar 2, 2018 | Blog, Client Relationship Turnaround, Heggen Group
Business and technology have designed automated systems for customer relationship management, usually known by its acronym CRM. The problem with data-driven, computerized CRM is that it lacks the human touch. It focuses on quantity more than quality. When you get...
by Jayne Heggen | Feb 16, 2018 | Client Relationship Turnaround
When a professional goes freelance, starts up a consultant firm, or otherwise goes into business for himself, many succumb to hunger. They hunger for clients–any clients–to generate income that will sustain this adventurous and exciting new career. That...
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