A Better Way to Work

Every January, the new year begins with goals and good intentions. Every new project, new initiative, new endeavor begins with envisioned outcomes and more good intentions. Life and business don’t necessarily cooperate; therefore, we make adjustments to our goals,...

Freedom of Choice

The buck stops here. As a decision maker, every choice you make concerning the business affects the business, its employees, and even its clients. Many of those consequences may be minor, such as changing the brand of copy paper used in the office. Other decisions...

Show, Don’t Tell

Every successful author/writer learns this key concept that C-suite executives would do well to apply to their everyday business interactions: show, don’t tell. Applied to business interaction and management, the concept doesn’t refer to using active verbs whenever...

Commit to Growth

Business growth requires investment in the future, even during tough times. Prudent growth cautions against being penny wise and pound foolish and invests in people. An IT consultant once made the observation that the small foundries whose computer systems he managed...

Assess Marketing Performance

The truism that every business needs marketing cannot be denied, even by businesses that owe the majority of their growth to word-of-mouth referrals. However, confusion arises when businesses mistake marketing for sales. In simple terms, marketing builds demand; sales...

A Culture of Respect

More than ever, the USA is an immigrant nation. Historic demographic norms are shifting substantially, making the current “white, non-Hispanic” category a minority demographic. New Republic states, “The waves of Hispanics and Asians and multiracial Americans reshaping...