by Jayne Heggen | Jun 22, 2018 | Blog, Client Relationship Turnaround, Heggen Group
Vendors who appreciate their clients and let it show build a loyal clientele. Only if you offer an exclusive product or service that has no substitute can you get away with treating clients poorly–and even then unappreciated clients may decide they’d rather do...
by Jayne Heggen | Jun 15, 2018 | Blog, Heggen Group, Talent Management
Every entrepreneur falls prey to the temptation of doing everything himself. That’s typically a mistake and one easily avoided. Before assuming the burden of doing everything yourself, remember why you went into business: probably to build upon a particular expertise....
by Jayne Heggen | Jun 8, 2018 | Blog, Heggen Group, Leadership
Part of every company’s marketing literature and proposal for service involves a value proposition, the statement describing why a potential customer should shell out the big bucks for the service or product being sold. That value proposition must convince the...
by Jayne Heggen | Jun 1, 2018 | Blog, Business Systems Assessment, Heggen Group
Like that wisecracking Bugs Bunny, you didn’t take that left turn at Albuquerque and now you’re off-track. Or perhaps you did follow the plan and it didn’t lead to the desired destination. When driving, you let the GPS reconfigure the route to make sure you arrive at...
by Jayne Heggen | May 25, 2018 | Blog, Enterprise Transformation, Heggen Group
When you discuss a project with a client or potential client, determining the project scope occupies a crucial part of that exchange of information in the negotiation of service for money. One tool that helps to define the project’s parameters in such a way that all...
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